Central Valley Daily

Sept. 16: Why A Handful Of Vintage 7UP Signs Remain In The Central Valley

By Soreath Hok,

Published September 16, 2026 at 6:56 AM PDT

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Drive through the San Joaquin Valley, and you’ll stumble upon at least four massive billboards from the mid-20th century advertising the soda brand 7UP. Where did they come from – and why are they here? KVPR’s Rachel Livinal reports on the quest by a few historians to learn the origins of these mysterious signs.

Plus, the latest news headlines: Diocese of Fresno faces retirement plan crisis; and a Kings County judge faces a criminal charge. Today’s episode is hosted by Soreath Hok and produced by Jonathan Linden and Kerry Klein.

Central Valley Daily

Soreath Hok

Soreath Hok is a multimedia journalist with experience in radio, television and digital production. She is a 2022 National Edward R. Murrow Award winner. At KVPR, she is currently the local host of KVPR's Central Valley Daily podcast.

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Rachel Livinal

Rachel Livinal reports on higher education for KVPR through a partnership with the Central Valley Journalism Collaborative.

See stories by Rachel Livinal

Jonathan Linden

Jonathan Linden is a podcast producer at KVPR. Born and raised in Riverside, he's a Southern California native. Jonathan's passion for public radio began at a young age when his brother would play NPR while driving him home from middle school. He earned his B.A. in journalism from Biola University in 2019.

See stories by Jonathan Linden