Employment
Job Title: Director of Engagement & Events
Reports To: President & General Manager
FLSA Status: Exempt
Revision Date: December 1, 2025
Salary Range: $70,400 - $74,400
Position Summary:
The Director of Engagement & Events is a key position responsible for the station’s community engagement activities including station events, social media and overall marketing. These events and activities include fundraising events, donor engagement events, listener engagement events and overall awareness activities. The Director of Engagement & Events will also supervise non-editorial social media content related to KVPR’s brand, programs and business. They will work closely across departments to integrate their work with the station’s development, content and radio departments to support the success of the station. They will also lead KVPR’s overall external marketing efforts, and serve as a public ambassador for the station. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned as needed to drive to the vision, to fulfill the mission, and to abide by the values of this organization.
| Essential Duties and Responsibilities | Excellence in this Position |
| OVERALL EVENT PORTFOLIO: Develops a comprehensive plan and calendar for station events, consistent with the station’s event strategy and overall company goals and activities. | KVPR has a robust presence in the communities it serves, encompassing fundraising events, donor engagement events, listener events and overall awareness events and activities. |
| MAY FUNDRAISER EVENT: Develops, plans and executes a successful wine and craft beer fundraiser for KVPR the first Sunday in May raising necessary funds to support KVPR’s mission. This is an “all-hands” event for station employees but the Engagement & Events Director plays the central role in making this event a success. Solicits support from sponsors. | The festival is a financial success, meeting attendance and financial goals, and presents guests with a positive experience and exposure to the station’s brand. The event runs smoothly and any issues are dealt with in a professional and timely manner. Sponsors are engaged and supportive of the event and general admission attendees walk away eager to return. |
| LISTENER EVENTS: Develops, plans and executes successful listener engagement events, working closely with the Development, Radio and News Departments as necessary per the nature of each event. | Existing listeners are excited to meet station staff and personalities and to engage with each other. Events are well attended and integrated into station programming and development goals and initiatives. |
| DONOR EVENTS: Works closely with the Development Department to plan and execute successful donor engagement events. These events celebrate the listeners whose contributions help fund KVPR’s work. The station aims to make donors feel special and valued partners in making public radio possible. | Donors are energized and motivated to increase their giving, seeing the impact of their contributions. They attend events and are left feeling special, getting behind-the-scenes insights into public radio and issues, and the opportunity to interact with local and/or national personalities. Donors feel appreciated. |
| EDITORIAL EVENTS: Works closely with the News and Radio Departments to plan and execute successful editorially-focused or content-specific events. The Director of Engagement and Events helps bring together the various pieces that makes these events a success. | Editorially-focused or content-specific events are well attended and well run, with successful collaboration between departments. Attendees are engaged with station content both at the event and on our platforms. |
| AWARENESS EVENTS & ACTIVITIES: Plans and executes station awareness activities and events. These events target people who are not yet regular listeners and are focused on building brand awareness. These most often involve partnering with other community groups and their existing events, or by having a presence at large festivals, etc. | Awareness of the station, it’s brand and programming/content is raised, which in the long term results in a larger audience and donor base. The station has valued relationships with partner organizations that are deepened through these activities. |
| SOCIAL MEDIA: Plans and executes station social media content on platforms including Facebook, Instagram and TikTok, representing station programming and overall brand. Works closely with the News Department to advance editorial social media content. | KVPR has a strong presence on these key platforms, consistent with the station’s overall brand and station audience strategies and goals. KVPR sees increased audience engagement on these platforms, which boosts overall awareness and ultimately audience. |
| EXTERNAL MARKETING: Work with other station leaders and the General Manager to craft an overall marketing plan for the station, and execute the plan across various media and advertising platforms. | KVPR sees increased awareness among key target audiences, ultimately leading to increased audience and community support. Campaign materials are of high-quality and consistent across platforms, aligned with KVPR’s brand. |
| ON-AIR FUNDRAISING: Participates in station on-air fundraising (pledge drives) and is a strong advocate and effective communicator for the importance of supporting KVPR. | Station on-air fundraising is an effective tool in supporting the station’s mission, as the largest single source of funding for KVPR. The Director of Engagement & Events is an outstanding ambassador for the station. |
| LEADERSHIP & COLLABORATION: Functions as a member of the station’s leadership team, working to achieve station goals and objectives in advancing the mission of KVPR. | The Director of Engagement & Events works together with their colleagues to help lead the station to shared success on all levels. |
| COMMUNICATION: Responsible for keeping the General Manger informed regarding progress on events, social media and marketing strategies and tactics. | The Director of Engagement & Events shares updates about what is working and what is not, offers strategic insight and analysis and is a valued station leader. |
| STATION AMBASSADOR: Acts as an ambassador for KVPR and public radio in the San Joaquin Valley. The Engagement & Events Director represents the station in public events and activities, speaking to groups and one-on-one about the station’s work, programming and content, to people who are both familiar and unfamiliar with KVPR. | The Director of Engagement & Events is enthusiastic and engaging when speaking with the public and answering their questions about the station and programming. They are skilled at developing audience enthusiasm and at de-escalating any interactions with people who have a complaint about the station or public media in general. They conduct themselves with the highest level of professionalism and ethics. |
EXCELLENCE IN THIS POSITION also includes the following:
1. A high level of commitment and dedication to the mission of KVPR / Valley Public Radio, which is expanding your world through voices and sounds that inform and inspire.
2. A high level of energy. An obvious enthusiasm for the work of KVPR / Valley Public Radio. Outgoing, friendly with co-workers, and demonstrates an appropriate sense of humor. Respects boundaries.
3. Acts consistently with the highest standards of business ethics and personal integrity. Preserving confidentiality appropriately. Stewarding resources with prudence and accountability.
4. Being a team player who consistently works to foster excellence in their department, and across other units of the business through collaboration.
5. Detail-oriented, and can work in a fast-paced environment, managing multiple projects, with the ability to prioritize and meet deadlines.
6. Ability to maintain a flexible schedule.
Position Requirements
Education and Experience:
A bachelor's degree is required, ideally in marketing, communications, public relations or a related field. Knowledge and understanding of public media is strongly preferred. Experience in event planning or operations is also strongly preferred.
Essential Skills:
Event planning, attention to detail, and strong communications (written and verbal), and interpersonal skills required. Strong writing skills and the demonstrated ability to work collaboratively are also requirements. Other essentials are proficiency in the operation of general business software and social media. Must be able to work at a fast pace and on multiple projects at the same time, while meeting deadlines.
Location:
This position is based at the KVPR Broadcast Center at 2589 Alluvial Ave. in Clovis. Employee should reside within 45 minutes of the Fresno/Clovis metro area. The employee will be expected to attend events held by the station, which will take place throughout the broadcast area, including Fresno, Kern, Tulare, Kings, Madera, Merced and Mariposa Counties.
Physical Demands:
While performing the duties of this job, the employee is regularly to talk, hear, walk, stand for extended periods, sit for extended periods, travel, use hands to feel and hold, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, far vision, and ability to adjust focus. The ability and stamina to travel extensively, both by driving and flying, is essential. The environment for this position is primarily in offices, though events will often take place in both indoor and outdoor environments. (The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodations for individuals with disabilities to perform the essential functions.)
Please note: This is not an all-encompassing statement of this position’s responsibilities. While it attempts to be comprehensive, new responsibilities may be assigned to this position at any time, as needed to drive to the vision, to fulfill the mission, and to abide by the values of this organization
Supervisory Responsibilities:
This employee may supervise student interns, volunteers or other employees as assigned.
Equal Opportunity Employer:
White Ash Broadcasting, Inc. (WAB) is committed to a policy and practice of promoting equal employment opportunity, in accordance with state and federal law, without regard to race, color, national origin, nationality, ancestry, religion, sex, (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, political activities or affiliations, genetic information, age, handicap, marital status, medical condition, AIDS/HIV, military or veteran status, status as a victim of domestic violence, assault, or stalking or any other classes that may be defined by federal law, state law, or local ordinance. WAB prohibits discrimination or harassment based on these classifications and conducts a continuing program to exclude all unlawful forms of harassment and discrimination in our personnel policies, practices, and working conditions.
To apply:
Please submit a resume and cover letter to jobs@kvpr.org. KVPR will provide reasonable accommodations to applicants and employees who are qualified individuals with a disability as defined by law. Should you require assistance due to a disability and would like to request a reasonable accommodation for your application process, please send an email to jobs@kvpr.org.