Stand out from the crowd
Being a business sponsor of KVPR places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, support public radio, our loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio. And, 85% of listeners have taken some form of direct action as a result of hearing a sponsorship message.
Reach a specific target audience
KVPR offers you the freedom to select the programming that will most economically reach your segment of the market with the greatest potential. The station delivers an affluent audience of consumers - the people that you are trying to reach. We know how to most effectively reach our audience, and we can help develop a plan for your business or organization.
Identify your company as socially aware
Your association with KVPR —with its long-standing reputation for community engagement—identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Call us at 559-862-2471 to find out more, or e-mail Patty Ramirez at PRamirez@KVPR.org
About Our News Listeners
50% Age 25-54
44% Age 55+
50% HH Income $75k+
59% College Degree or More
About our on-air sponsorship messages.
Announcements MAY include:
- Underwriter's name
- Bonafide company slogan
- Location of business
- Phone number and/or Web address
- Years in business
- Value-neutral descriptions of products or business
- Trade names, product or service listing which help identify the business
- Description of target market
Announcements MAY NOT include:
- Comparative descriptions or language
- Qualitative description or language
- Pricing information
- Calls to actions
- Inducements to buy, sell, rent or lease
Examples of Announcements
There are two types of announcements, 7-second rotational spots and 20-second fixed-position spots:
(1) Rotational Spots
Rotational Spots allow a business to reach a highly desirable audience with a message about the company. The Federal Communications Commission (FCC) regulates the language in all on-air messages. Rotational Spots are limited to seven (7) seconds. A well-crafted message will increase top-of-mind awareness of your business and further enhance the image of your business with a very desirable and relevant audience.
(2) Fixed-Position Spots
Fixed Position Spots are twenty (20) seconds in length and can be used to promote an upcoming special event or to increase awareness of an organization's mission.
How much does it cost?
Rotational and Fixed Position Spots are surprisingly affordable, and discounted rates are offered to eligible non-profit organizations. Please email or call us at 559-862-2471 for current rates.