On a warm Saturday morning in south Fresno County, families and vendors bargain at the Cherry Auction, the Central Valley’s largest outdoor market. Latino residents have come here for decades to browse endless rows of vendors in search of clothing, blankets, produce and much more.
A song -- ‘Carta Jugada’ by Banda Tuzantla -- blares from 27-year-old Alejandro Gonzalez’s CD stand. Gonzalez and his family have sold CD’s at the swap meet since he was 8 years old.
“It officially became mine when I was 15,” he says. “My dad passed away and I took over the stand.”