© 2022 KVPR | Valley Public Radio - White Ash Broadcasting, Inc. :: 89.3 Fresno / 89.1 Bakersfield
NPR For Central California
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Could An Olive Oil Boom Be In California's Future?

49941220_3828eac684_o.jpg
Creative Commons / Flickr user wollombi
/
https://www.flickr.com/photos/wollombi/49941220/

We all know Central California produces most of the state’s petroleum, but could another oil boom be on the horizon? Well, that’s what journalist Nathanael Johnson from the online environmental news website Grist argues in a new article that came out last week – but he’s not talking about fracking or the Monterey Shale – he’s talking about olive oil. 

Johnson argues that olive trees are more drought tolerant than crops like almonds. That combined with increased domestic demand for olive oil, and higher quality when compared with imports could make the Central Valley an even bigger player in the world of olive oil.

This week on Valley Edition with spoke with Johnson, as well as Robert Rocha of ENZO Olive Oil a local artisanal olive oil producer in Fresno and Madera counties. 

Joe Moore is the President and General Manager of Valley Public Radio. During his tenure, he's helped lead the station through major programming changes and the COVID-19 pandemic, while maintaining the station's financial health. From 2010-2018 he served as the station's Director of Program Content. In that role, he also served as the host of Valley Edition, and helped launch and grow the station's award-winning local news department. He is a Fresno native and a graduate of California State University, Fresno.
Related Content