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Could Fresno's Ventura Avenue Transform Into a "Better Block?"

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PLACEWORKS
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There’s a lot of talk in Fresno about revitalization of downtown. But residents in other parts of the city, including Southeast Fresno also are eager to see an injection of new life and revitalization.

Recently a coalition of organizations held an event that sought to show what a revitalized Ventura Avenue and Kings Canyon Road would look like. 

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The organizations brought in trees and pop up patios to emulate a a new type of community around Ventura Street.

Their project created pop-up “parklets” and temporary crosswalks, landscaping and other amenities to demonstrate how small changes can make a streetscape more pedestrian friendly.

And in a neighborhood that is soon to be home to the city’s new Bus Rapid Transit line, making the Ventura/Kings Canyon corridor more livable is a top priority.

In this segment of Valley Edition Joe Moore speaks with Michal Sigala, an urban planner in Fresno. 

Joe Moore is the President and General Manager of Valley Public Radio. During his tenure, he's helped lead the station through major programming changes and the COVID-19 pandemic, while maintaining the station's financial health. From 2010-2018 he served as the station's Director of Program Content. In that role, he also served as the host of Valley Edition, and helped launch and grow the station's award-winning local news department. He is a Fresno native and a graduate of California State University, Fresno.
Ezra David Romero is an award-winning radio reporter and producer. His stories have run on Morning Edition, Morning Edition Saturday, Morning Edition Sunday, All Things Considered, Here & Now, The Salt, Latino USA, KQED, KALW, Harvest Public Radio, etc.
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