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Could Fresno's Ventura Avenue Transform Into a "Better Block?"

PLACEWORKS

There’s a lot of talk in Fresno about revitalization of downtown. But residents in other parts of the city, including Southeast Fresno also are eager to see an injection of new life and revitalization.

Recently a coalition of organizations held an event that sought to show what a revitalized Ventura Avenue and Kings Canyon Road would look like. 

Credit PLACEWORKS
The organizations brought in trees and pop up patios to emulate a a new type of community around Ventura Street.

Their project created pop-up “parklets” and temporary crosswalks, landscaping and other amenities to demonstrate how small changes can make a streetscape more pedestrian friendly.

And in a neighborhood that is soon to be home to the city’s new Bus Rapid Transit line, making the Ventura/Kings Canyon corridor more livable is a top priority.

In this segment of Valley Edition Joe Moore speaks with Michal Sigala, an urban planner in Fresno. 

Joe Moore is the President and General Manager of KVPR / Valley Public Radio. He has led the station through major programming changes, the launch of KVPR Classical and the COVID-19 pandemic. Under his leadership the station was named California Non-Profit of the Year by Senator Melissa Hurtado (2019), and won a National Edward R. Murrow Award for investigative reporting (2022).
Ezra David Romero is an award-winning radio reporter and producer. His stories have run on Morning Edition, Morning Edition Saturday, Morning Edition Sunday, All Things Considered, Here & Now, The Salt, Latino USA, KQED, KALW, Harvest Public Radio, etc.
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