Confident Language Benefits Men and Women Equally, According To New UC Merced Research

People tend to listen more when someone uses powerful, authoritative language regardless of whether the person talking is a man or a woman. At least that’s according to one new study, co-authored by UC Merced Assistant Professor of Economics, Ketki Sheth. Valley Edition Host Kathleen Schock spoke with her about the research, and what the implications are for women in the workforce.