Jerry Greenfield Talks Entrepreneurship, Ice Cream

Jerry Greenfield is a many of many talents - entrepreneur, activist,  and ice cream innovator, just to name a few. The co-founder of Ben & Jerry's will visit Fresno on Wednesday November 12th to deliver a speech for the San Joaquin Valley Town Hall Lecture Series. He recently joined us on Valley Edition to talk about his life and career, including how he met his longtime business partner, and his strategy for success. We also talked about his activism on a number of issues including GMO foods and more.