CLOVIS, CA - The Board of Directors of White Ash Broadcasting has named Joe Moore as Valley Public Radio’s new President & General Manager. Moore has been serving as interim president since the spring, following the death of longtime President & GM Mariam Stepanian. In 2010, Moore was hired as Valley Public Radio’s Director of Program Content. In that role, he helped develop the station’s award-winning local news department, and accelerated the station’s adoption of new technologies from a new content management system to the KVPR mobile app.
“I am thrilled and honored to have the opportunity to lead such a great organization. For four decades, FM89 has built its reputation as a trusted source for news and information, and for music that enriches the soul. I’m excited about the possibilities to help grow the station even further,” said Moore.
“As we move forward we will continue to do what has made Valley Public Radio a success, bringing valley audiences voices and sounds that inform and inspire. At the same time, we’ll also be looking for new ways to reach new audiences, to evolve in a changing region, to take advantage of technological advances, and improve every aspect of our service,” confirmed Moore.
“We are fortunate to have Joe Moore leading Valley Public Radio into its future, serving California’s Central Valley as a leading provider of objective, award winning, news, music, arts and entertainment content”, said Board Chairperson David Parker. “We are living in exciting, as well as evolving times. Joe is a strong, balanced, knowledgeable communicator with a deep, personal commitment to the Central Valley and its public radio station. He will continue to lead us in realizing Mariam Stepanian’s, and the Board’s, mission and vision for our Valley.”
Moore is a Fresno native and graduated from Fresno State in 2000, with a degree in history. He was previously the station manager of KFSR, and taught a course in audio production at Fresno State. This is his second stint at Valley Public Radio, the first being as a weekend announcer from 2002-2004. Under his leadership, the station’s reporters have earned 12 prestigious “Golden Mike” awards from the Radio Television News Association of Southern California, as well as sharing a “Laurel” from the Columbia Journalism Review for collaborative coverage of the valley fever epidemic with the Center for Health Journalism Collaborative at USC.
About Valley Public Radio:
Valley Public Radio is the National Public Radio (NPR) affiliate in Central California. It operates stations KVPR (Fresno 89.3) and KPRX (Bakersfield 89.1 FM) from a state-of-the-art broadcast center located in Clovis, CA. The station features news and information programming from National Public Radio as well as local news, and classical music. FM89 also operates KVPR.org and the KPVR mobile app for smartphones and tablets. In 2018, Valley Public Radio celebrates its 40th anniversary.