Start off your day on a different beat. NPR’s Morning Edition has launched brand new theme music for the first time in 40 years. Don’t sleep on our fresh sound, tune in to hear the show every weekday morning from 3:00 AM till 9:00 AM on FM89 and KVPR.org.
“Mornings will be sounding a little different at NPR,” said NPR’s Chief Marketing Officer, Meg Goldthwaite. “The iconic theme music listeners of Morning Edition have loved for decades be getting a tune-up. We want to make every aspect of the program engaging and ear-catching. As we look to draw in new listeners to NPR programming and grow public radio’s presence on multiple platforms, a new theme will better reflect what Morning Edition is today, and attract listeners who have yet to discover the leading news magazine’s dynamic mix of engaging, informative, and often surprising stories about today’s world.”
The new suite of music incorporates live instrumentation into sounds that are warm, fresh, weighted, smart, modern, energetic, and human. Inspired by the work of BJ Leiderman, the new theme references the historic theme and work cohesively across the program and into promotions, to create a consistent and recognizable sonic palette for Morning Edition.
NPR collaborated on the composition with Man Made Music, experts in the field who have created some of today’s most recognizable sounds.
About Morning Edition:
Every weekday for over three decades, Morning Edition has taken listeners around the country and the world with two hours of multi-faceted stories and commentaries that inform, challenge and occasionally amuse. Morning Edition is the most listened-to news radio program in the country.
A bi-coastal, 24-hour news operation, Morning Edition is hosted by David Greene, Steve Inskeep, Noel King, and Rachel Martin. These hosts often get out from behind the anchor desk and travel around the world to report on the news firsthand.
Produced and distributed by NPR in Washington, D.C., Morning Edition draws on reporting from correspondents based around the world, and producers and reporters in locations in the United States. This reporting is supplemented by NPR Member Station reporters across the country as well as independent producers and reporters throughout the public radio system.
Since its debut on November 5, 1979, Morning Edition has garnered broadcasting's highest honors, including the George Foster Peabody Award and the Alfred I. duPont-Columbia University Award.