Health

The board of the California Health Benefit Exchange has approved a new name and logo for the health insurance marketplace that will expand coverage under the federal health law.

Planners decided on “Covered California” after months of testing and consideration.

“I have a whole raft of staff that are saying, ‘Finally, I can get a business card," said Peter Lee, Executive Director of the Exchange, which is now known as ‘Covered California.’

He said planners used focus groups to come up with a name that resonated with a diversity of Californians.

When Benjamin Franklin wrote that "an ounce of prevention is worth a pound of cure" he had no idea he would be describing one of 2012's hottest trends in health care and investments, something known as social impact bonds.  The details are complex, but the concept is based around a simple idea.