NPR News and Cultural Arts
  for the Central Valley

Why Underwrite?
Incomparable Value-Research has consistently shown that underwriters are perceived by listeners as acting in the public good, not as advertisers trying to push products. This creates a uniquely positive environment for your products/services, that no other medium can offer.

Persuasive Perceptions
An underwriting association with public broadcasting makes a powerful statement about your business. For a fraction of the cost of commercial advertising, your company can effectively deliver a powerful message to a targeted audience and, at the same time, enhance its image and position within the community.

Community Ties
Valley Public Radio is programmed for and supported by the communities that we serve. Our commitment to community and cultural arts events establishes us as a valley arts voice. A business underwriting partnership with FM89 demonstrates your commitment to the community.

Attractive Audiences
While we attract a wide-ranging audience that mirrors the overall population, audiences for certain programs often skew towards higher levels of education, income and influence. At FM89 we can help you reach these types of consumers more effectively than any other medium.

Quality Programs
Our programming is the cornerstone of the unique relationship we share with our audience. More than half of our members cite quality programming as the primary reason they contribute to public radio. Associating your business with these programs can build an image of quality and integrity for your products and services.

Minimum Clutter
Public radio is virtually clutter-free. Between programs, we take a moment to thank our underwriters, but the messages are dignified and subdued, and certainly not commercials. As an underwriter, your on-air credits are given very selective attention by the FM89 listener.

For more information, contact:

Corporate Marketing North Valley:
Carolyn Carter
(559) 275-0764, ext.19
carolyn@kvpr.org

Corporate Marketing South Valley:
Sally Ann Selby
sas@kvpr.org