NPR News and Cultural Arts
  for the Central Valley

Marketing Opportunities
Valley Public Radio has several different ways to enhance your marketing efforts. The following provides details about these options. If you are interested in discussing any of the following options further please contact Ren Carter at ren@kvpr.org or 800-275-0764, Extension 16.

Rotational Spots - Your messages will be rotated throughout drive time News/Information or Classical/Educational programming, or both. Rotational messages are the most powerful in terms of consistent presence and influence in the memory of the listener.

Businesses who select this option for an annual commitment are honored as our "Corporate Partners," and receive a listing in our Audiophile magazine as well as invitations to special receptions and station events.

Fixed Position Spots - These spots are broadcast at pre-determined times you select, during the hours of 4:59 a.m. to 8:00 p.m. Fixed position spots are most effective for specific message targeting and event-related announcements.

Holiday Specials - During the months of November and December, Valley Public Radio broadcasts a diverse selection of holiday specials and programs, available for exclusive sponsorship. Celebrate this wonderful time of year by thanking your employees, sending a special message to friends and family, or as a gift to the community.

Campaign Challenge Grants - Many of our business partners offer special Challenge Grants during Membership Campaigns. These Challenges generate enthusiasm and excitement to increase the listening audience's participation by enticing listeners to call in with their pledge. This provides a memorable connection between your business and our audience.

Day Sponsorships - Your business can reserve a special day to announce a business anniversary, a particular event, or honor employees. They can also be gifted to a specific non-profit organization that your business may support, increasing community awareness for their activities, and your involvement with them.

Opportunities are now available for visible presence on selected kvpr website pages as well as sponsorship of the station’s listen live service through its website. Contact your FM89 Marketing Representative for more details.

Audiophile - The Audiophile is Valley Public Radio's bi-monthly magazine detailing the station's highlights and programming. It is mailed to FM89's loyal contributing members and is distributed throughout the valley, to businesses, bookstores, music stores, libraries and schools. An Audiophile display ad is a cost-effective way to reach the FM89 audience with specific information about your products and services.

Event Sponsorships offer networking opportunities with Valley Public Radio Corporate Partners, Advisory Council, Board Members and supporters. Your sponsorship entitles you to a variety of acknowledgment benefits and invitations for your employees and guests.

Wine Tasting- For over ten years Valley Public Radio's Wine Tasting has been known for its premiere vintners, and gorgeous display of valley fruits, nuts, cheeses and produce. An auction with a wide variety of donated prizes help to make this a yearly success for the station and its members. There are a variety of sponsorship levels for this event, with related benefits at each level.

Broadcaster's Circle Reception - A reception held to honor our circle of major donors. The evening provides an opportunity to develop relationships with influential supporters in the cultural arts community. Sponsors of this event are invited to attend and receive acknowledgment on invitations, event signage and post event acknowledgments.

"A Celebration of Partnerships" Corporate Partner Reception/Fresno - A reception held to acknowledge our Corporate Partners. A perfect event for a company who wants to enhance its presence with key business professionals in the valley. Sponsors of this event are invited to attend and receive acknowledgment on invitations, event signage and post-event acknowledgments.


"A Symphony of Partnerships" Bakersfield Corporate Partner & Member Reception - Held in Bakersfield, this reception is similar in format to our Corporate Partner Reception, but extends its reach to include valued members from our Bakersfield audience. Sponsors of this event are invited to attend and receive acknowledgment on invitations, event signage and post-event acknowledgments.