NPR News and Cultural Arts
  for the Central Valley

Who is the FM89 Audience?
Each week FM89 is enjoyed by over 60,000 listeners and the number is growing. These listeners are found throughout the San Joaquin Valley, from Merced to Bakersfield. Our News and Information drive-time audience is among the largest in the market.

In comparison to the general population, FM89 listeners are:

•   85% more likely to have an annual household income of $75,000 or more
• 158% more likely to have earned an advanced degree
• 145% more likely to have a professional or managerial position

Listeners are savvy, educated consumers with disposable income. They use the services of financial/legal/medical professionals, drive high-end automobiles, and are frequent travelers. A complete profile of NPR listener habits is available from your FM89 Corporate Marketing Representative.

Our Audience Holds Underwriters in High Regard
Almost 75% feel that companies that fund public broadcasting have a commitment to quality and excellence.

Listeners have demonstrated strong recall of and respond favorably to the underwriters they hear.