NPR News and Cultural Arts
  for the Central Valley

Vision
Valley Public Radio is Your Cultural Connection to the World

Purpose
Our purpose is to enhance the quality of your life - every day

Mission
Our mission is to serve expanding audiences through quality communication services that are informative, innovative, educational and stimulating. Programming is expected to expand the listener's awareness of his/her world, and to present that which the listener may not know exists.

Since our incorporation in 1975, Valley Public Radio has been a leader in providing classical music, cultural arts, National Public Radio news, and innovative local programming to the listeners of the San Joaquin Valley. Our goal is to strengthen our commitment to this record of service by continuing to provide quality communication services to expanding and diverse audiences.

FM89 continues to seek production opportunities such as live and recorded concerts, special performances, and short feature programs, which can range from daily two-minute programs to weekly programs such as Valley Writers Read. Community co-sponsorship opportunities are also desirable as we explore joint venture opportunities with various not-for-profit organizations.

The development and marketing of planned gift vehicles is currently taking place to ensure the future of Valley Public Radio. Options include bequests, endowments, charitable remainder trusts, gifts of securities, and more. Station management is happy to discuss these in confidence with interested parties.

The 2,450-watt Fresno and 11,000-watt Bakersfield transmitters reach listeners throughout Merced, Madera, Fresno, Kings, Tulare, and Kern counties, as well as portions of Mariposa, Tuolumne, San Joaquin, and Stanislaus counties. The potential audience for this region is 1.5 million listeners.